Stock
When magazines do a favorable story on a company or product, the company often requests reprints of the story to use in marketing and public relations. These reprints often have great value for the company because they represent an independent point of view.
Pricing rights-managed web uses has become very difficult in the last few years due to the availability of microstock at extremely low prices. Currently, web uses represent a far bigger share of the market than print uses and the proportional web share seems likely to continue to grow as the print declines.
One of the most difficult uses to price is public relations. The client who wants to buy a picture for PR use wants to allow magazines and newspapers unlimited use of that picture forever, completely free of charge. This article will provide you with some things to think about before licensing rights to a stock photo for PR use.
Newspaper advertising rates are based on how broadly the ad is used, not whether the publication is characterized as National, Regional or Local. National publications tend to be toward smaller circulations. Based on this theory, ads in National publications will tend to be priced higher than those in Regional or Trade publications. This story provides suggested prices.
This story provides some information relative to establishing prices for fine art prints. These prices can vary greatly depending on the reputation of the artist and whether the images will be used by a private individual or commercially.
This story provides a schedule that is useful when establishing a price for editorial usage. Prices should be based on the size of usage on the page and the circulation of the publication.
This article provides information on how to price stock photo usages for hang tags. Hang Tags are usually attached to items like clothing or sunglasses, where the product may not be sold inside packaging, but the manufacturer still wants to associate the product with some image.
Magazines and newspapers published by a
corporation, institution or fraternal organization are know as house organs. When house organ
distributed to member of an organization other than employees they are considered external, as the
members are essentially their customers. The term "Internal House Organ" is used to refer to those publications that are distributed to employees only. It is
important to clarify who the audience is in order to set the price. This story provides charts with prices based on the size of usage and the circulation.
This article provides information on how to price stock photo usages in television for both advertising and editorial usages.
This article provides information on how to price stock photo usages for free standing inserts or advertising supplements that are inserted in newspapers or magazines.
This article provides information on how to price stock photo usages for corporate annual and quarterly reports.
This article provides information on how to price stock photo usages for packaging. Because packaging comes in many different shapes and sizes, it is often difficult to base the price on page size (1/4-page 1/2-page, etc.) We recommend that you find out as much as possible about the overall package and how your image will appear on it before establishing a price. It is often useful to ask to see a layout of how the image will be used.
This article provides information on how to price point of purchase pieces, including stand alone counter cards, case cards, register cards or table tents. These are meant to influence the customer’s purchasing decision at the point of sale.
This article provides information on how to price stock photo usages for all types of brochures, catalogs, direct mail pieces, single sheet flyers and promo cards.
This article provides information on how to price stock photo usages for advertising in National, Regional or Local magazines.
It seems that every amateur who's made a few bucks selling microstock writes a blog extolling the virtues of microstock and encouraging other amateurs to try selling their images. I've got no problem with them telling their stories. But in their enthusiasm to encourage others, they often put out inaccurate information about the effects microstock is having on those trying to make a living shooting stock images.
Companies that previously specialized in royalty-free licensing are now asking photographers to offer their new production as rights-managed content. Photographers are questioning whether or not this is a wise idea. Photographers worry that customers will not go to RF companies to buy RM--and if they do, they may not be willing to pay RM prices.
In 2007 I proposed a pricing strategy that combines the rights managed
theory of pricing based on usage and the simplicity of microstock and
its ability to license rights for very small uses for fees of a few
dollars. The system is described in a 12 page booklet. I call the
strategy Modified Right Ready.
The rationale for royalty-free licensing used to be to provide the customer with three benefits: a simple, straightforward price that didn't require negotiation, unlimited use of the purchased image and a low cost. As this marketing concept has matured, all of these ideas have been lost.
This chart provides a list of the major sellers of stock photography worldwide. The list is broken up into three separate groups, those with revenue in excess of $20 million, those with revenue between $5 and $20 million and those with revenue between $1 and $5 million.
As part of the process of selling Getty Images Goldman Sachs was
provided detailed information relative to Getty's operations and on
November 28, 2007 they produced a report that projected revenue for
2008 and 2012. The following are those figures. Getty Images was later
sold to Hellman & Friedman. Due to the tremendous pressure microstock is putting on the stock photo market the following chart should be sobering for both traditional RF and RM shooters.
This chart provides a list of the stock agencies Getty has acquired since its founding in 1995.
Selling-Stock has launched a photographer survey designed to provide useful data for all those who license rights to their images.
Below is a list of the Getty Images revenue for the various segments of their business quarter by quarter from Q3 2002 through Q4 2007. At the beginning of 2008 Getty stopped supplying quarterly breakdowns.
AGE is the latest traditional agency to introduce a midstock price offering in an attempt to defend against microstock's steady cannibalization of traditional RF sales.