This article provides strategies and prices for licensing images for calendar and greeting card uses.
This story provides a schedule that is useful when establishing a price for editorial usage in newspapers. Prices should be based on the size of usage on the page and the circulation of the publication. While these prices are reasonable, many struggling publications refuse to pay these rates.
This article discusses pricing strategies and provides suggested prices for licensing images for Trade Show and Powerpoint uses.
Pricing rights-managed web uses has become very difficult in the last few years due to the availability of microstock at extremely low prices. Currently, web uses represent a far bigger share of the market than print uses and the proportional web share seems likely to continue to grow as the print declines.
This article provides prices for use of images on Educational and Retail Posters. For more information about educational uses see Stock Photo Prices - Textbooks, JHP2067
This article provides information on prices non-publications advertising uses such as: billboards, point-of-purchase banners or murals, electronic displays, transit and airline posters, bus kiosks, transit and taxi cards.
When magazines do a favorable story on a company or product, the company often requests reprints of the story to use in marketing and public relations. These reprints often have great value for the company because they represent an independent point of view.
One of the most difficult uses to price is public relations. The client who wants to buy a picture for PR use wants to allow magazines and newspapers unlimited use of that picture forever, completely free of charge. This article will provide you with some things to think about before licensing rights to a stock photo for PR use.
Newspaper advertising rates are based on how broadly the ad is used, not whether the publication is characterized as National, Regional or Local. National publications tend to be toward smaller circulations. Based on this theory, ads in National publications will tend to be priced higher than those in Regional or Trade publications. This story provides suggested prices.
This story provides a schedule that is useful when establishing a price for editorial usage. Prices should be based on the size of usage on the page and the circulation of the publication.
This story provides some information relative to establishing prices for fine art prints. These prices can vary greatly depending on the reputation of the artist and whether the images will be used by a private individual or commercially.
Why aren't traditional agencies doing as much as microstock portals to help photographers make better business decisions?
On Tuesday, the United States District Court of New York found for Shaw Family Archives in its right-of-publicity lawsuit against licensing company CMG Worldwide and Marilyn Monroe LLC, the estate of the late actress. Echoing a March decision in a similar case by a California court, the ruling places the control of licensing photographs of Monroe with the images' copyright holders.
This article provides information on how to price stock photo usages for packaging. Because packaging comes in many different shapes and sizes, it is often difficult to base the price on page size (1/4-page 1/2-page, etc.) We recommend that you find out as much as possible about the overall package and how your image will appear on it before establishing a price. It is often useful to ask to see a layout of how the image will be used.
This article provides information on how to price stock photo usages for hang tags. Hang Tags are usually attached to items like clothing or sunglasses, where the product may not be sold inside packaging, but the manufacturer still wants to associate the product with some image.
This article provides information on how to price stock photo usages in television for both advertising and editorial usages.
This article provides information on how to price stock photo usages for free standing inserts or advertising supplements that are inserted in newspapers or magazines.
This article provides information on how to price stock photo usages for corporate annual and quarterly reports.
This article provides information on how to price point of purchase pieces, including stand alone counter cards, case cards, register cards or table tents. These are meant to influence the customer’s purchasing decision at the point of sale.
Magazines and newspapers published by a
corporation, institution or fraternal organization are know as house organs. When house organ
distributed to member of an organization other than employees they are considered external, as the
members are essentially their customers. The term "Internal House Organ" is used to refer to those publications that are distributed to employees only. It is
important to clarify who the audience is in order to set the price. This story provides charts with prices based on the size of usage and the circulation.
DRR to offer print-fulfillment services next year.
Say goodbye to the couture, the big and the expensive. The public is shifting to simpler pleasures, meaningful relationships and social responsibility.
Yorkshire estate adds works of artistic and historical significance to Mary Evans' collection.
New York-based rights-managed agency ventures into the royalty-free space.